Hey Marketers, Stop Treating Sustainability Like it’s a Personality Type

The concept only works if it involves EVERYONE.

Image by Karolina Grabowska via Pexels

Sustainability is not a lifestyle or niche that belongs to a segment of the population.

The irony is not lost on me that I sometimes refer to myself as a sustainability writer. Lately it makes me cringe, but it’s the simplest way to summarize the stories I write about.

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Crystal Clear

I talk TRASH about the waste industry and plastic pollution. I also cover social issues because injustice is garbage. Follow me on Twitter @we_are_garbage