Hey Marketers, Stop Treating Sustainability Like it’s a Personality Type
3 min readMar 2, 2022
The concept only works if it involves EVERYONE.
Sustainability is not a lifestyle or niche that belongs to a segment of the population.
The irony is not lost on me that I sometimes refer to myself as a sustainability writer. Lately it makes me cringe, but it’s the simplest way to summarize the stories I write about.
